Brand Story

This has been no overnight success, however; for the black community, the wig has always played a key role in women's beauty regimes. The difference is that now it has gone stellar. Its trajectory has been steady. There are the characters (Nicki Minaj, Lady Gaga, Sia), the editorial shoots, social media (Kylie Jenner), television, music videos (that wig-shop scene in Beyoncé's "Formation"), film ( Jared Leto as Rayon in Dallas Buyers Club), the streets (from Brixton to Brooklyn)... The wig has stealthily worked its way out of the closet and into our conversations. It is no longer a dirty secret. So now we will describe in details wigs and its types.

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