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Brand Story
This has been no overnight success, however; for the black community, the wig has always played a key role in women's beauty regimes. The difference is that now it has gone stellar. Its trajectory has been steady. There are the characters (Nicki Minaj, Lady Gaga, Sia), the editorial shoots, social media (Kylie Jenner), television, music videos (that wig-shop scene in Beyoncé's "Formation"), film ( Jared Leto...
